Translating Hollister’s brand into show graphics and on-set props
Hollister targeted the Gen Z audience by creating a custom YouTube series in partnership with AwesomenessTV. Each episode on the Carpe Challenge, influencers participated in mini games and stunts to see who could become the Carpe Champ. I was responsible for translating the Hollister brand into the show for digital on-screen graphics as well as props used on set.
Roles: Graphic Design
Year: 2019
KEY CONSIDERATIONS
1
Clear connection to Hollister brand
2
Organic integration into AwesomenessTV
3
Appeal to Gen Z audience
