Creating an Invisalign experience at VidCon

Invisalign and AwesomenessTV teamed up to own the outdoor plaza at VidCon, a content-focused conference popular among Gen Z in Anaheim, CA. This year Invisalign’s key focus was to create “smile moments”. We featured three different activations—a ferris wheel, candy station, and glitter trampoline photo booth. We also had a social presence at VidCon by creating Snapchat filters that were location-specific to VidCon and Anaheim.

Roles: Graphic Design, Art Direction, Project Management
Year: 2018